The Brain Dead x Adidas Originals collaboration around the newly designed Stan Smith shoe kicked off in London on July 7.

Solinco was proud to be the official racquet and equipment sponsor for the event, offering its expansive line of racquets to 100+ attendees who participated in demo activities, “Hit with the Pro” challenges, and sessions with LA’s popular Lvbl team.

Solinco joined other tennis partners, including Lvbl and NYC-based magazine The Second Serve. This unique tribe of brands represents a distinct intersection of tennis, community, culture, and performance, all aimed at getting more people into the sport with a radically new and inclusive experience.

Brain dead’s London event drew tennis players of all ages, backgrounds, and skill levels. The event capitalized on the buzzing Wimbledon fever, adding to everyone’s eagerness to hit the court. Attendees had the opportunity to purchase custom merch from the new collaboration, compete on the court, and test out new racquets—all to the backdrop of a vibing DJ.

The London Tennis Jam was the first stop on a tour featuring all five brands, centered around the launch of this fresh addition to the Adidas Originals shoe line.

Stay tuned for the next event for a chance to be a part of this exciting experience and test Solinco’s high-performance racquet line.